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Latitude51 / Area

02

Digital Presence

We design and operate digital presence for organizations that need sites, channels, and content with professional criteria.

  • Websites
  • Landing pages
  • eCommerce
  • Digital experience
  • Social media management
  • Content
  • Digital campaigns
  • Contact automation
  • WhatsApp
  • Analytics
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Web, landing pages, eCommerce, content, and professional social media management.

DIGITAL PRESENCE

Your digital presence is part of your business.

We design digital experiences that bring together brand, content, technology, and conversion to help organizations grow with a consistent and measurable presence.

FROM PRESENCE TO EXPERIENCE

VALUE ENGINE

Publishing is not the finish line. Building a system is.

We transform isolated efforts into a continuous digital cycle where each phase powers the next.

  1. 01

    BRAND

    Identity, core value proposition, and strategic positioning.

  2. 02

    CONTENT

    Editorial planning, graphic design, and impactful copywriting.

  3. 03

    EXPERIENCE

    High-performance websites and user-centric touchpoints.

  4. 04

    CONNECTION

    Frictionless messaging, WhatsApp links, and direct engagement.

  5. 05

    CONVERSION

    Lead generation, inquiries, and qualified business opportunities.

  6. 06

    MEASUREMENT

    Telemetry, engagement analytics, and actionable event tracking.

  7. 07

    OPTIMIZATION

    Continuous iteration and data-informed evolutionary updates.

DIGITAL PURPOSE

IT IS NOT JUST ABOUT BEING ONLINE. IT IS ABOUT BUILDING AN EXPERIENCE THAT CREATES CONNECTION AND RESULTS.

DIGITAL PRESENCE ECOSYSTEM

DIGITAL PRESENCE CORE

Four connected pillars to grow your brand.

An integrated architecture where websites, content, automation, and data operate in complete sync.

01

WEB & EXPERIENCE

Corporate sites, high-converting landing pages, and interactive digital touchpoints built for speed.

02

CONTENT & SOCIAL

Strategic planning, graphic design, reels, copywriting, and structured community management.

03

AUTOMATION & CONVERSATION

WhatsApp integration, smart capture forms, and automated lead routing for responsive teams.

04

DATA & OPTIMIZATION

Interaction tracking, conversion analytics, and continuous performance optimization across channels.

INTEGRATED DIGITAL ARCHITECTURE: WEB + CONTENT + MESSAGING + ANALYTICS

WEB DEVELOPMENT & DIGITAL EXPERIENCE

Websites with a purpose.

We engineer web experiences designed to communicate clearly, convert visitors, automate workflows, and support sustainable business growth.

High-conversion landing pages
Corporate websites
Structured SME business sites
Portals and service catalogs
Smart forms and validation logic
Third-party service integrations
Direct WhatsApp click-to-chat links
Analytics and custom event telemetry
Baseline technical SEO structuring
Responsive design (mobile, tablet, desktop)
Performance tuning and ultra-fast loading
Conversion-engineered page architecture

SOCIAL MEDIA MANAGEMENT

Strategy-led content.

We plan, design, and manage content engineered to establish brand authority, maintain consistency, and spark meaningful engagement with relevant audiences.

  1. 01

    STRATEGY

    Defining content pillars, visual brand tone, and target personas.

  2. 02

    EDITORIAL CALENDAR

    Structured monthly planning across formats, topics, and dates.

  3. 03

    CONTENT

    Professional graphic design, copy crafting, and video assets.

  4. 04

    PUBLISH

    Scheduled posting and multi-channel publication management.

  5. 05

    INTERACTION

    Community monitoring and audience response moderation.

  6. 06

    MEASURE

    Monthly analysis of reach, interactions, and engagement metrics.

  7. 07

    OPTIMIZE

    Editorial adjustments driven by empirical audience response data.

Latitude51 Presencia Digital

PRODUCTION & MOTION

Dynamic visual content that projects your brand standard.

CHANNELS & MESSAGING

From interaction to conversation.

We integrate digital touchpoints with smart forms, instant messaging, and automation to eliminate friction and streamline lead acquisition.

VISITOR

Visitor / Audience

WEB / SOCIAL

Website or Social Post

FORM / MESSAGE

Smart Form or Direct Msg

WHATSAPP / CHANNEL

WhatsApp or Direct Channel

AUTOMATION

Routing & Notifications

CRM / TEAM

Sales Team or Support

FOLLOW-UP

Follow-up & Close

Custom architectural flow adaptable to each project's scope and tools.

CUSTOMER JOURNEY

END-TO-END EXPERIENCE

We design the journey, not just the asset.

Every piece of content, page, and channel functions as part of an interconnected user journey.

  1. 01

    DISCOVER

    The user discovers your brand through social content, search, or campaigns.

  2. 02

    VISIT

    Arrives at a landing page or web experience designed to capture interest.

  3. 03

    UNDERSTAND

    Quickly understands your core value proposition without friction.

  4. 04

    INTERACT

    Explores services, testimonials, and interactive elements.

  5. 05

    CONTACT

    Initiates a consultation via WhatsApp or a validated contact form.

  6. 06

    CONVERT

    Transitions into a qualified business prospect or new client.

  7. 07

    RETURN

    Maintains ongoing engagement through consistent content and communication.

ANALYTICS & PERFORMANCE

Measuring to improve.

Digital presence must generate actionable intelligence to understand user behavior, interactions, and growth opportunities.

CHANNEL SIGNALS
WEB
SOCIAL
CAMPAIGNS
FORMS
MESSAGING
ACTIONABLE INTELLIGENCE

TRAFFIC

Visitor volume and acquisition channels across the digital ecosystem.

ENGAGEMENT

Interaction depth, video views, and content retention rates.

LEADS

Inquiries submitted through structured forms and direct links.

CONVERSION

Conversion efficiency from first touchpoint to qualified lead.

BEHAVIOR

Navigation patterns identifying usability enhancements on the web.

OPTIMIZATION & CONTINUOUS GROWTH

PAID MEDIA

META ADS / PAID MEDIA

Campaigns that amplify your organic momentum.

Paid advertising campaigns across platforms like Meta Ads strategically complement organic efforts to expand reach, accelerate traffic, and capture demand during key moments.

TRANSPARENCIA DIRECTA

ADVERTISING MEDIA BUDGET

Paid directly by the client to the advertising platform (Meta Ads / Google). Not included in agency management fees.

L51 STRATEGY & OPS

CAMPAIGN MANAGEMENT & SETUP

Audience segmentation, creative asset setup, technical pixel tracking, and ongoing optimization according to plan.

PLANS & SCOPE

Digital Presence Plans

Transparent, scalable frameworks designed to support your organization's digital growth.

Monthly

Presencia

From

CLP $200,000

+ VAT / month

Ideal forMicrobusinesses and SMEs that need professional presence.

GET THIS PLAN
See what's included
  • 2 social networks
  • 8 feed pieces / month
  • 2 reels / month
  • 4 stories / month
  • Initial strategy
  • Editorial calendar
  • Graphic design
  • Copywriting
  • Post scheduling
  • Basic moderation
  • Basic monthly report
  • 2 social networks
  • 8 feed pieces / month
  • 2 reels / month
  • 4 stories / month
  • Initial strategy
  • Editorial calendar
  • Graphic design
  • Copywriting
  • Post scheduling
  • Basic moderation
  • Basic monthly report

Recommended

Growth

From

CLP $350,000

+ VAT / month

Monthly

Ideal forSMEs that want to grow and professionalize their digital channels.

START GROWING
See what's included
  • Up to 3 social networks
  • 12 feed pieces / month
  • 4 reels / month
  • 8 stories / month
  • Strategy
  • Editorial calendar
  • Graphic design
  • Copywriting
  • Scheduling
  • Moderation
  • Advanced report
  • Monthly optimization
  • Monthly follow-up meeting
  • Up to 3 social networks
  • 12 feed pieces / month
  • 4 reels / month
  • 8 stories / month
  • Strategy
  • Editorial calendar
  • Graphic design
  • Copywriting
  • Scheduling
  • Moderation
  • Advanced report
  • Monthly optimization
  • Monthly follow-up meeting

Monthly

Scale

From

CLP $550,000

+ VAT / month

Ideal forCompanies that need more integral digital management.

SCALE NOW
See what's included
  • Up to 4 social networks
  • 16 feed pieces / month
  • 6 reels / month
  • 12 stories / month
  • Advanced strategy
  • Editorial calendar
  • Graphic design
  • Copywriting
  • Scheduling
  • Community management
  • Strategic report
  • Continuous optimization
  • Monthly meeting
  • Basic management of 1 Meta Ads campaign
  • Priority support
  • Up to 4 social networks
  • 16 feed pieces / month
  • 6 reels / month
  • 12 stories / month
  • Advanced strategy
  • Editorial calendar
  • Graphic design
  • Copywriting
  • Scheduling
  • Community management
  • Strategic report
  • Continuous optimization
  • Monthly meeting
  • Basic management of 1 Meta Ads campaign
  • Priority support

Meta Ads advertising budget is paid directly by the client and is not included. Professional video shoots, photography, models, influencers, locations, and external third-party services are quoted separately. Final scope is adjustable per requirement.

Social Media Plans Comparison

Característica / AlcancePresenciaGrowth (Recomendado)Scale
Social networks included2Hasta 3Hasta 4
Feed pieces / month8 / mes12 / mes16 / mes
Reels / month2 / mes4 / mes6 / mes
Stories / month4 / mes8 / mes12 / mes
Performance reportingBásicoAvanzadoEstratégico
Monthly optimization—MensualContinua
Meta Ads campaign management—Opcional1 campaña incluida
Support & sync meetingsEstándarSeguimiento mensualPrioritario + 1 reunión
Social networks included
Presencia:2
Growth:Hasta 3
Scale:Hasta 4
Feed pieces / month
Presencia:8 / mes
Growth:12 / mes
Scale:16 / mes
Reels / month
Presencia:2 / mes
Growth:4 / mes
Scale:6 / mes
Stories / month
Presencia:4 / mes
Growth:8 / mes
Scale:12 / mes
Performance reporting
Presencia:Básico
Growth:Avanzado
Scale:Estratégico
Monthly optimization
Presencia:—
Growth:Mensual
Scale:Continua
Meta Ads campaign management
Presencia:—
Growth:Opcional
Scale:1 campaña incluida
Support & sync meetings
Presencia:Estándar
Growth:Seguimiento mensual
Scale:Prioritario + 1 reunión

HOW WE WORK

A structured cycle of creation and growth.

  1. 01

    STRATEGY

    We define goals, audience personas, positioning, and suitable channels.

  2. 02

    DESIGN & UX

    We craft the visual identity, wireframes, and intuitive user experience.

  3. 03

    BUILD & CREATE

    We produce content, creative assets, and develop the web platform.

  4. 04

    LAUNCH & PUBLISH

    We deploy the website and start the scheduled social media calendar.

  5. 05

    MEASURE

    We track engagement, traffic, incoming inquiries, and channel metrics.

  6. 06

    OPTIMIZE

    We refine content, CTAs, and user flows to maximize conversion.

DIGITAL PRESENCE PRINCIPLES

STRATEGY

Every action is guided by clear business objectives.

CONSISTENCY

Cohesive brand identity and tone across all channels.

EXPERIENCE

Intuitive, fast, and engaging navigation for users.

CONVERSION

Channels engineered to facilitate contact and conversion.

MEASUREMENT

Empirical metrics to understand performance and iterate.

EVOLUTION

A dynamic presence that scales alongside the business.

Ready to elevate your organization's digital presence?

Let's review your current channels, business goals, and the right plan to get started.

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